Adam Breckler is the Co-founder and Head of Product at Better Health. Adam is a seasoned entrepreneur and product expert. At Better Health, he leads efforts to simplify access to medical equipment and support for people with chronic conditions, combining technology, peer coaching, and education to improve patient outcomes.

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Better Health website - https://joinbetter.com/

Adam Breckler on X - https://x.com/adambreckler

Adam Breckler on LinkedIn - https://www.linkedin.com/in/adambreckler/

🎙️ Hosted by Prashant Choubey

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Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab

In this episode we talk about -

- Early idea validation

- Go to market strategy

- Product market fit

- Fundraising & hiring approach

- Capital allocation

- Taking care of mental health as a founder

& lots more

Timestamps:

(00:00) Introduction to the podcast and guest Adam Breckler

(02:12) Adam's background and early entrepreneurial journey

(03:39) Origin of Better Health and initial idea validation

(05:05) Discussing starting a startup with life partner

(06:22) Go-to-market strategy in the early days

(07:11) Fundraising and seed round details

(08:50) Approach to finding and selecting investors

(09:53) Initial hiring strategy and recruiting first employees

(11:21) Recruiting senior talent and competitive hiring

(12:28) Hiring strategy and resource allocation

(14:19) Approach to building and maintaining company culture

(16:22) Onboarding, performance tracking, and managing employee performance

(17:38) Product-market fit journey and challenges

(19:45) Understanding product-market-channel fit

(21:01) Building moats and defensibility in the business

(22:01) Key metrics the company tracks

(23:23) Vulnerable moments as a founder and dealing with startup challenges

(25:26) Managing personal mental health and work-life balance

(27:14) Using a business coach

(28:16) Managing family life while running a startup

(29:18) Lessons learned from previous startup experiences

(31:15) Most pivotal decision that changed the company's growth trajectory

(32:49) Closing remarks and how to learn more about Better Health

For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com

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Founder10x - Product Market Fit Is Not Enough! - Adam Breckler, Co-founder, Better Health

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