Retailgentic: Michelle Grant - Director, Strategy and Insights, Retail and Consumer Goods

In this episode of the Retailgentic podcast, host Scot Wingo interviews Michelle Grant, Director of Strategy and Insights, Retail and Consumer Goods at Salesforce, about current trends in retail and e-commerce. Michelle shares insights derived from Salesforce's observed data and survey data, including e-commerce traffic trends, the impact of AI agents like ChatGPT on consumer behavior, and generational differences in adopting AI for shopping. The discussion covers how retailers are using AI agents in customer service, marketing, and supply chain, and explores the future role of websites in an increasingly agent-driven shopping landscape, addressing consumer trust and personalization. They also touch on Salesforce Connections, an upcoming event focused on marketing and commerce innovations.