20VC: The Science of Storytelling: Three Steps to Master the Perfect Story | From Near Death Experience to Unicorn Startup: The Untold Story of Omaze with Matt Pohlson

In this episode of 20VC, Harry Stebbings interviews Matt Pohlson, the founder and CEO of Omaze, about his entrepreneurial journey, which includes a near-death experience and the evolution of Omaze from celebrity experiences to offering houses as prizes. Matt shares insights into Omaze's early struggles, breakthrough campaigns with celebrities like Bryan Cranston and Aaron Paul, and the pivotal decision to pivot to prize-based offerings, particularly houses, which led to a subscription model. He discusses the importance of storytelling, making the customer the hero, and the science behind effective content creation. Matt also touches on Omaze's marketing strategies, the impact of TV and social media, and the company's expansion plans, including its move into Australia. He also delves into his personal journey of overcoming fear, the importance of self-love, and the challenges of leadership, providing actionable advice for entrepreneurs and leaders.