In this episode of the SaaStr Podcast, Sam Blond interviews Dmitry Shevelenko, CBO at Perplexity, about leveraging AI in go-to-market strategies. They discuss how startups and mature companies can use AI to accelerate processes like meeting preparation, lead scoring, and generating proposals. Shevelenko emphasizes the importance of speed and informed decision-making using AI tools, while Blond highlights practical applications such as intent signals and pipeline reviews. Both stress the need for trust in AI-driven interactions and anticipate a future where AI becomes more proactive and personalized, ultimately streamlining sales processes and allowing businesses to focus on product-market fit.
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