In this episode of the podcast, Jason Swenk interviews Collin Slattery, the owner of Tycoon Digital, an e-commerce-focused agency specializing in Facebook and Google ads, creative landing pages, and related services. Collin shares his journey into agency ownership, starting from making money online after high school to building a bespoke agency. They discuss common mistakes made in the agency world, such as ignoring red flags during the sales process, including unreasonable client expectations and disrespect. They also delve into hiring challenges, emphasizing the importance of cultural fit and the value of hiring senior talent over junior staff to save time and improve results. Collin shares his strategy for growth, which involves hiring ahead of demand with senior people. The episode also touches on pricing strategies, client retention, and adapting to client losses.
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