#101—Can ChatGPT's Sora AI create Video Creatives for Sponsored Brands Ads on Amazon PPC?

In episode 96 of That Amazon Ads Podcast, Stephen and Andrew share the results of their experiment using ChatGPT's Sora, an AI video generator, to create sponsored brand videos for Amazon PPC campaigns. They tested Sora with different prompts and images, including adjustable beds, blenders, and ceiling fans, to assess its usability for creating lifestyle and product demonstration videos. Despite upgrading to ChatGPT Pro for higher definition and longer videos, the results were largely unusable due to glitches, distortions, and unrealistic animations. While acknowledging the current limitations, they anticipate future improvements in AI video generation and encourage listeners to experiment with AI tools to stay ahead in the field. They also address negative feedback from a listener and invite further comments and ideas for future episodes, particularly regarding the use of ChatGPT operator for Amazon ad console analysis.