In this brutally honest episode, Matej interviews Zino Rost Van Tonningen, CEO of Tyr Ads, live from MAU (with zero construction noise this time). The focus is on running rewarded UA without getting burned by fraud, bad partners, or weak setups. Zino shares knowledge from his journey through agency work, the wild world of offer walls, and leading Tyr Ads from rewards app to global SDK powerhouse.

What’s inside:

The Fraud Playbook: How faked events, cheat engines, and emulator hackers can drain $20,000 from your budget in minutes if your setup is not rock solid.

How to Bulletproof Your Attribution: Why server-to-server (S2S) events, signature V5 for Adjust, and secure MMP integrations are non-negotiable. If you are not set up right, your numbers are toast.

Reward Structures 101: Single reward, multi-reward, playtime offers, and daily re-engagement, the real impact on UA and long-term player progression.

Choosing the Right Platform: How to interrogate your reward partner, avoid lazy multi-reward copycats, and demand daily re-engagement, data-driven nudges, and flexible KPIs.

Scaling and Surviving: Why will most offerwall partners disappear in the next year unless they build better engagement and retention features? If your partner cannot adapt, you are the next victim.

iOS is Heating Up: Why Apple’s rules are loosening, the offerwall boom is just starting, and iOS users behave differently from Android.

Key Takeaway:

Rewarded UA is at a turning point: trust your numbers, interrogate your partners, demand retention and scale, or get left behind in the coming wave of consolidation.

Get our MERCH NOW: 25gamers.com/shop

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠

Special guest: Zino Rost Van Tonningen

https://www.linkedin.com/in/rovato/

https://tyrads.com/

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

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Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolving

two &amp; a half gamers

two & a half gamers