20Product: How Duolingo Build Product 10x Faster with AI | Duolingo's Biggest Lessons on Paywalls, Push Notifications and In-App Purchases | Why Small Teams are the Future of Product | Why PMs Will Become Extinct with Cem Kansu, CPO @ Duolingo | The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

In this episode of 20 Product, Harry Stebbings interviews Cem Kansu, CPO of Duolingo, about product development strategies. Cem discusses Duolingo's design process, emphasizing the importance of pixel-perfect details and user-centric design. He shares insights on prototyping, A/B testing, and the integration of AI tools to streamline product creation. Cem also reflects on Duolingo's monetization journey, from introducing ads to developing a freemium subscription model, and highlights the significance of retention, streaks, leaderboards, and push notifications in driving user engagement. He touches on the future of product management, the potential of AI, and the company's vision.

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20Product: How Duolingo Build Product 10x Faster with AI | Duolingo's Biggest Lessons on Paywalls, Push Notifications and In-App Purchases | Why Small Teams are the Future of Product | Why PMs Will Become Extinct with Cem Kansu, CPO @ Duolingo

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Introduction to Cem Kansu and Duolingo's Product Philosophy

Cem Kansu's Journey at Duolingo and the Importance of Pixel-Perfect Design

Duolingo's Design Process: From Idea to Prototype

Idea Selection and Bottom-Up Innovation at Duolingo

The Evolving Role of Product People and the Impact of AI

Incentivizing AI Adoption and the Future of Product Development

The Impact of AI on Engineering Productivity and the Future of Product Creation

The Excitement and Challenges of AI-Driven Product Creation

The Decision to Monetize Duolingo and Overcoming Initial Resistance

The Early Days of Monetization and the Importance of Tasteful Ads

The Freemium Model and Building an Organic Growth Flywheel

Optimizing the Paywall Experience and the Power of Copy

Subscription Packages, Copy Optimization, and Emotional Design

Future Revenue Streams and Duolingo's Identity

In-App Purchases and Building Good Habits

Key Metrics and Retention Strategies

Factors Influencing Retention: Streaks, Leaderboards, and Push Notifications

20Product: How Duolingo Build Product 10x Faster with AI | Duolingo's Biggest Lessons on Paywalls, Push Notifications and In-App Purchases | Why Small Teams are the Future of Product | Why PMs Will Become Extinct with Cem Kansu, CPO @ Duolingo

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

00:00Introduction to Cem Kansu and Duolingo's Product Philosophy

Introduction to Cem Kansu and Duolingo's Product Philosophy

04:43Cem Kansu's Journey at Duolingo and the Importance of Pixel-Perfect Design

Cem Kansu's Journey at Duolingo and the Importance of Pixel-Perfect Design

07:39Duolingo's Design Process: From Idea to Prototype

Duolingo's Design Process: From Idea to Prototype

11:11Idea Selection and Bottom-Up Innovation at Duolingo

Idea Selection and Bottom-Up Innovation at Duolingo

15:06The Evolving Role of Product People and the Impact of AI

The Evolving Role of Product People and the Impact of AI

18:33Incentivizing AI Adoption and the Future of Product Development

Incentivizing AI Adoption and the Future of Product Development

22:12The Impact of AI on Engineering Productivity and the Future of Product Creation

The Impact of AI on Engineering Productivity and the Future of Product Creation

25:05The Excitement and Challenges of AI-Driven Product Creation

The Excitement and Challenges of AI-Driven Product Creation

28:13The Decision to Monetize Duolingo and Overcoming Initial Resistance

The Decision to Monetize Duolingo and Overcoming Initial Resistance

31:22The Early Days of Monetization and the Importance of Tasteful Ads

The Early Days of Monetization and the Importance of Tasteful Ads

34:37The Freemium Model and Building an Organic Growth Flywheel

The Freemium Model and Building an Organic Growth Flywheel

37:03Optimizing the Paywall Experience and the Power of Copy

Optimizing the Paywall Experience and the Power of Copy

41:20Subscription Packages, Copy Optimization, and Emotional Design

Subscription Packages, Copy Optimization, and Emotional Design

45:07Future Revenue Streams and Duolingo's Identity

Future Revenue Streams and Duolingo's Identity

47:50In-App Purchases and Building Good Habits

In-App Purchases and Building Good Habits

51:22Key Metrics and Retention Strategies

Key Metrics and Retention Strategies

55:03Factors Influencing Retention: Streaks, Leaderboards, and Push Notifications

Factors Influencing Retention: Streaks, Leaderboards, and Push Notifications