GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

In this episode of The GTM Podcast, host Sophie Buonassisi interviews Marcy Campbell, a multi-time CRO currently at Appfolio, about her extensive experience in customer-facing operations and her views on the evolving role of the Chief Revenue Officer. Campbell discusses her responsibilities, which include sales, customer success, and support, and emphasizes the importance of understanding the customer journey. She shares insights on building a Unified Customer Experience platform to align marketing, sales, and service efforts, and offers advice for smaller organizations on prioritizing the customer experience. Campbell also reflects on her career, advocating for women in sales and leadership, and shares strategies for creating inclusive environments and continuous personal and professional growth.