Episode 310 - Prime Day Changes, Sellers United News & Behind-the-Scenes Updates

In this solo episode of "The Smartest Amazon Seller," Scott shares updates and insights relevant to Amazon sellers. He begins by discussing the shift to a four-day Prime Day, highlighting its marketing advantages. Scott then announces the renaming of his conference to Sellers United, emphasizing its focus on resellers and the valuable networking opportunities it provides. He introduces two new SmartScout tools: Traffic Links, which identifies blogs and SEO content featuring Amazon products, and Pricing Intelligence, a tool designed to track and analyze product pricing trends over time, incorporating deals, coupons, and market share data. Lastly, Scott discusses the power of content marketing, sharing how creating engaging infographics and sharing them on platforms like LinkedIn and Reddit can drive brand awareness and engagement.