Inside In-App Ads: Past, Present, and What’s Next?

In this episode of the "Two and a Half Gamers" podcast, hosts Felix Braberg and Matej Lancaric are joined by Shobeir Shobeiri, Director of Publisher Sales at Moloco, for a crash course on mobile in-app advertising. Shobeir provides a historical overview of mobile advertising, from its early days to the present, including the evolution of ad networks, exchanges, and the rise of DSPs (Demand-Side Platforms) and SSPs (Supply-Side Platforms). The discussion covers various monetization strategies for publishers, including in-app advertising, in-app purchases, and subscription models, as well as different ad units like banners, interstitials, native ads, rewarded video ads, and playable ads. The group also discusses the pricing models, such as CPM, CPC, CPI, and CPA, and the importance of machine learning in optimizing ad performance. Shobeir introduces Moloco's machine learning capabilities and its SDK, which provides direct access to advertisers and can increase ad revenue for publishers.