The Shift Towards AI in E-commerce

In this episode of the DTC Insider Podcast, host Brian Roisentul interviews e-commerce veteran Tanner Larsson about the evolving landscape of e-commerce, focusing on the importance of fundamentals and the impact of AI. Larsson emphasizes that brands need solid foundations in supply chain, marketing, team management, and financial acumen to scale effectively, noting that many brands neglect retention and backend optimization. The conversation shifts to AI commerce, where Larsson highlights the shift in consumer shopping behavior towards AI-driven product discovery and the need for brands to adapt by implementing structured, machine-readable data layers to improve visibility in AI-referred searches, offering actionable insights and resources for brands to get started.