What Happens If You Optimize Speed Instead Of UX — Darin Archer | Why Slow Sites Lose 90% Of Shoppers, Why Third-Party Apps Cause Most Delays, Why The “3-Second Rule” Isn’t One-Size-Fits-All, What $5–10M Stores Should Fix First (#411)

In this episode of the Ecommerce Coffee Break podcast, Claus Lauter interviews Darin Archer, VP of Product Strategy at Yotta, about the importance of site speed for e-commerce businesses. Darin explains how dynamic e-commerce sites and third-party apps can slow down performance, impacting customer experience and conversion rates. He emphasizes the need for real user monitoring to understand actual customer experiences, rather than relying on synthetic tests. Darin discusses how Yotta helps optimize site speed by orchestrating the loading of third-party apps and content, and he provides insights on how site speed affects conversion rates, tailoring strategies based on the brand and products. He also touches upon the advantages of Yotta's integration with Shopify and the quick onboarding process.