AI Tool Hits $3.2m Revenue in 18 Months Using 7 Growth Tactics (Copy!)

In this interview, Ricardo Ghekiere from BetterPic discusses how he bootstrapped his company to $270,000 a month in revenue using SEO, affiliate marketing, and free tools. He explains BetterPic's core use cases, such as CVs and social media, and shares insights into their technology, which includes proprietary elements beyond just a wrapper on existing LLMs. Ricardo dives into their growth strategies, highlighting the success of their affiliate program, driven by a small number of high-performing affiliates. He also discusses how they measure the "aha moment" through download rates and reinvest profits into marketing and new ventures like BetterStudio. The conversation also covers their approach to SEO, free tools for lead generation, and their plans for raising capital to further expand the business.