What ‘The True Believer’ Taught Me About Building a Mass Movement and Creating Raving Fans | #Marketing - Ep. 49

In this episode of The Russell Brunson Show, Russell Brunson discusses the book "The True Believer" by Eric Hoffer and its profound impact on his understanding of mass movements and community building. He shares how the book's principles influenced his book, "Expert Secrets," emphasizing the importance of creating a movement by identifying a group to serve. Brunson highlights key concepts from "The True Believer," such as the unifying power of hatred and the necessity of a common enemy, illustrating these points with examples from religion, politics, and business, including his own experiences with Clickfunnels. He also touches on the dangers of ego and the importance of humility in leadership, offering listeners access to his notes and diagrams related to building a mass movement.