Advice Line with Jim Koch of Boston Beer Company (August 2024)

In this episode of "How I Built This Lab," host Guy Raz and Jim Koch, founder of Boston Beer Company, offer advice to entrepreneurs. They speak with Kim Jones of Tropical Vibes about crafting a brand story, Llance Kessner of Millie's Sipping Broth about funding growth, and Ami Dana of Blay Electric about conveying a unique value proposition. Koch and Raz share insights on product-market fit, resource allocation, storytelling, and customer service, drawing from their own experiences to provide actionable guidance to the callers.

Outlines

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How I Built This with Guy Raz

Introduction to Advice Line and Jim Koch's Background

Crafting a Compelling Brand Story: Tropical Vibes

Challenges in Brand Building and Funding Growth: Millie's Sipping Broth

Category Creation, Pricing Strategy, and Expansion Opportunities for Millie's

Conveying Value Proposition in Service Industry: Blay Electric

Building Relationships, Educating Consumers, and Final Advice

Advice Line with Jim Koch of Boston Beer Company (August 2024)

How I Built This with Guy Raz

00:00Introduction to Advice Line and Jim Koch's Background

Introduction to Advice Line and Jim Koch's Background

07:07Crafting a Compelling Brand Story: Tropical Vibes

Crafting a Compelling Brand Story: Tropical Vibes

18:34Challenges in Brand Building and Funding Growth: Millie's Sipping Broth

Challenges in Brand Building and Funding Growth: Millie's Sipping Broth

27:22Category Creation, Pricing Strategy, and Expansion Opportunities for Millie's

Category Creation, Pricing Strategy, and Expansion Opportunities for Millie's

35:06Conveying Value Proposition in Service Industry: Blay Electric

Conveying Value Proposition in Service Industry: Blay Electric

44:14Building Relationships, Educating Consumers, and Final Advice

Building Relationships, Educating Consumers, and Final Advice