How Caraway is Navigating Economic Uncertainty

In this episode of Chew on This, hosted in partnership with Klaviyo, Jay Cohen from Klaviyo and Jordan Nathan, CEO of Caraway, discuss strategies for brands to protect margins and drive sustainable growth in a challenging economic climate. Jordan shares Caraway's approach of long-term planning, customer engagement, and flexible marketing. Jake highlights the importance of product quality, customer retention through personalized buyer journeys, and contribution margin-focused advertising. The conversation covers consumer behavior, proactive communication, value-based shopping, and the use of data-driven segmentation to enhance customer relationships and marketing effectiveness, emphasizing the need for businesses to adapt and test new strategies to thrive.