Defeat The New Google AI Max Landing Page Doomsday with Val Riley

In this episode of the Perpetual Traffic podcast, hosts Ralph Burns and Lauren Petrillo discuss a recent Google update, AI Max, and its implications for marketers, emphasizing the importance of a quality user experience after the ad click. They highlight how Google prioritizes user experience and may penalize ads that lead to irrelevant or poor landing pages. Val Riley, VP of Marketing at Unbounce, joins the conversation, sharing insights on how marketers can optimize their landing pages using Unbounce templates, especially for e-commerce, to improve conversions and reduce advertising costs. The discussion underscores the necessity of aligning ad content with landing page content and creating a seamless user journey to avoid back clicks and improve quality scores, ultimately enhancing ad performance and business growth.