MNLY’s At-Home AI Powers Men’s Health

In this episode of Ecommerce Conversations, Eric Bandholz interviews Luke Hartelust, the founder and CEO of MNLY, a men's precision health platform. Luke explains how MNLY uses at-home diagnostics, AI, and advanced technology to create custom supplement, lifestyle, and nutrition protocols for men. He details the customer experience, highlighting how MNLY addresses the bottlenecks found in traditional telehealth models by automating the process and removing the practitioner component. Luke discusses the challenges of at-home blood sample kits, the importance of strategic partnerships, particularly with Hyrox, and the capital-intensive nature of the business. He also touches on growth strategies, customer retention, and the importance of building a strong community around the brand.