Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform.

Discussed in this Episode:

AI-powered CRM and sales automation
Go-to-market stack optimization and simplification
Building and scaling B2B SaaS companies
Revenue operations (RevOps) and AI integration
Serial entrepreneurship and company building
Transitioning from big tech to startup founder

Highlights:
04:35 From Fliptop to LinkedIn: how Doug navigated acquisition and scaled Sales Navigator.

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around.

09:56 Doug’s “awesome test” for hiring top talent (and the 90-day rule he swears by).

13:26 The speed dating hack that landed Coffee’s first sales leader.

17:36 What Doug learned running Sales Cloud at Salesforce — and why he left.

22:22 The biggest missed opportunity inside Sales Navigator (and what he’d do differently).

24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

28:36 What makes a true AI-native product (and why Coffee is built different).

31:36 The Rippling-inspired vision behind Coffee’s GTM strategy.

34:47 Three versions of Coffee — and why reps are swiping their own cards.

39:44 AI agents vs. simple automations — what the future actually looks like.

42:41 Why SDRs won’t disappear — but their job will change.

47:45 Data as the new moat: how to build durable product advantage in the AI era.

50:08 Why Doug runs a podcast and thinks every startup should act like a media company.

55:09 The new math of headcount: scaling to $100M+ with fewer hires.

56:45 The “TAM is dead” take — and how Doug thinks about modern segmentation.

Guest Speaker Links (Doug Camplejohn):

LinkedIn: https://linkedin.com/in/camplejohn
Coffee: https://coffee.ai
Podcast: https://www.coffee.ai/podcast

Host Speaker Links (Sophie Buonassisi):

LinkedIn: https://linkedin.com/in/sophiebuonassisi
Newsletter: https://substack.com/@sophiebuonassisi

Thanks to our Sponsor: TriNet
Every early-stage founder is told to focus on product and growth. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.

“Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Hiring the right people, keeping them supported, and creating the infrastructure to help them thrive is critical.

TriNet exists to make that easier. TriNet’s full suite of HR solutions is designed to support companies at critical inflection points – from early traction to scale.

Where to find GTMnow (GTMfund’s media brand):
Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
Twitter/X: https://x.com/GTMnow_
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

The GTMnow Podcast