The Truth About Why Sustainable Startups Fail | StartUp Theory (Fan Fav)

In this episode of Startup Theory, Tom Bilyeu interviews Jesse Dow, founder of Grit and Diamonds, a coffee scrub company focused on sustainability. Jesse seeks advice on various aspects of starting and scaling his business, including influencer marketing, hiring the first employees, equity distribution, and dealing with vulnerabilities like dyslexia. Tom provides detailed insights based on his experience with Quest Nutrition, emphasizing authenticity, transparency, profitability, and leveraging existing behaviors. The conversation covers strategies for engaging influencers, the importance of mindset, and focusing on delivering value to customers while maintaining a sustainable and ethical business model.