Advice Line with Norma Kamali of Norma Kamali (November 2024)

In this episode of "How I Built This Lab: Advice Line," host Guy Raz and fashion designer Norma Kamali offer business advice to entrepreneurs. They speak with Ahmed Ijaz of Cambridge Spectacle Company about attracting investors by emphasizing the brand's British heritage and connection to Cambridge University. They also advise Bob Wolkoff of Sunny Bowls to highlight the nutritional value and convenience of his soups, suggesting a "sipping soup" concept and the slogan "Your grandmother was right." Finally, they counsel Adreana Alvarez of Love Her Shop on whether to seek outside investment, advising her to focus on strategic partnerships and to be cautious about entering wholesale distribution, while also suggesting she target mom bloggers and expand her online sales through platforms like TikTok and Instagram.