Marketing the Trades: Presenting Fulfilling Careers to the Next Generation

In this episode of the Kula Ring podcast, Geoff White and Carmen Perry interview Brittany Bachman, the VP of Sales and Marketing at Bolter Industrial Contractors, about the recruitment challenges in the manufacturing industry and how marketing can assist. Brittany discusses Bolter's history and evolution, her role in addressing the skilled labor shortage, and the company's efforts to attract younger generations to the trades through interactive events and social media, particularly TikTok. She emphasizes the importance of problem-solving skills and the need to promote the trades as viable and rewarding careers, highlighting the shift in high schools towards recognizing the value of skilled trades and the impact of employee stories in engaging potential recruits. The conversation explores blending employee and customer communication, leveraging social media, and the potential impact of AI on the skilled trades, with a focus on showcasing the industry's values and opportunities for growth.