Building a Manufacturing Brand Through Content, Storytelling, and Inbound Marketing

In this episode of The Kula Ring, Jeff White and Carmen Perry interview Josh Gravelle, the Corporate Marketing Manager at Calvary Robotics, about inbound marketing strategies for manufacturing. Josh shares his background in television and marketing, detailing Calvary Robotics' evolution from basic marketing to becoming thought leaders through content creation, speaking engagements, and podcasts. He emphasizes the importance of authentic content, leveraging the expertise and personalities of engineers, and using platforms like HubSpot to measure and improve marketing efforts. Josh also discusses the surprising impact of consistent social media posting and the company's plans to continue building content and increasing brand awareness.