Build a Manufacturing Brand Through Social Media

In The Kula Ring podcast, Jeff White and Carmen Perry interview Jim Cahill, the chief blogger and head of social media marketing at Emerson Automation Solutions, about Emerson's content strategy. Jim discusses Emerson Automation Solutions, the company's blog that started in 2006, and its social media presence. The conversation covers how Emerson leverages its team's expertise to create technical content for engineers, the balance between technical accuracy and personal stories, and the importance of connecting experts with customers via LinkedIn. Jim also shares insights into Emerson's internal processes for encouraging social media engagement among its experts, the metrics they track, and their future plans for podcasting and experimentation with newer platforms like TikTok and Instagram.