How Manufacturing Marketers Can Cut the BS

In this episode of The Kula Ring, hosts Jeff White and Carmen Perry interview Sander Arts, author of "Cut the Bullshit Marketing," about how manufacturing marketers can move beyond "speeds and feeds" marketing to create compelling narratives that drive demand generation and ROI. Sander discusses the importance of focusing on customer needs, building integrated marketing campaigns, and engaging with customers to refine value propositions. He shares examples from his experience at NXP Semiconductors and Atmel, emphasizing the need for collaboration between marketing, sales, and product teams to achieve business goals and avoid the trap of competing solely on price.