In this episode of The Peel, Turner Novak interviews Sean Frank, CEO of Ridge, a men's accessory brand. Sean discusses the challenges of selling wallets, a product category men rarely purchase for themselves, and how Ridge has achieved nine-figure revenue with high gross margins. They explore Ridge's marketing strategies, including significant ad spending on platforms like Twitter, and the company's unique approach to influencer marketing, working with thousands of creators. Sean shares insights on manufacturing, the decision to onshore production by purchasing a factory, and Ridge's expansion into new product categories like rings. He also touches on the broader e-commerce landscape, the impact of venture capital on D2C brands, and his vision for Ridge to become a comprehensive men's accessories brand.
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