How I Turned My Podcast Into a Million-Dollar Business

Hala Taha, the "Podcast Princess," presents a keynote on how to leverage podcasts for business growth, whether by buying exposure through commercials and branded content or by starting and owning a podcast. She details the costs and strategies for buying ads, including programmatic and host-read ads, and explains how to monetize a podcast through sponsorships, selling products, and guest networking. Taha shares her personal journey of rejections in radio and TV, her success with the Young and Profiting podcast, and how she built a multi-million dollar business through podcasting, emphasizing the importance of consistency, promotion, and diversifying funnels to grow a podcast audience. She also shares examples of clients and other podcasters who have successfully monetized and grown their businesses through podcasting.