The future isn't just coded — it's built | Lauren Dunford

This episode of TED Business, hosted by Modupe Akinola, features Lauren Dunford, a "factory fixer," who argues that manufacturing is a cutting-edge field crucial for a sustainable future. Dunford challenges the perception of manufacturing as dull, dirty, and dangerous, highlighting its importance in everyday life and its potential for innovation and sustainability. She shares her experience in the food industry and later with her company, Guidewheel, which uses machine data to improve factory efficiency. Dunford urges listeners to recognize the value and opportunities within manufacturing, emphasizing that building and making real things is essential for progress and a sustainable planet. Akinola reflects on Dunford's talk, reinforcing the importance of manufacturing and encouraging a broader understanding of its role in creating the physical world. The episode also includes advertisements for InstaFo and Robinhood.