AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo

In this episode of the Lunch With Norm podcast, host Norm interviews Jon Gargiulo, founder of AirPost.ai, about scaling AI-powered UGC ads for enterprise consumer brands. Jon discusses the shift from traditional advertising to more personal, user-generated content (UGC) and how AI is being used to create these ads. He emphasizes the importance of authenticity and relatability in advertising, noting that while AI-generated content is still in its early stages and can be "corny" or "generic," it's rapidly improving. Jon shares insights on effective prompting techniques, the use of AI agents for quality control, and the future of AI in advertising, where it will become more integrated and indistinguishable from creator-led content. He offers actionable steps for businesses of all sizes to start incorporating UGC and AI into their advertising strategies, highlighting the potential for growth and efficiency.