In this episode, we delve into the transformative power of real-world data (RWD) in modern healthcare. Our guest, Ted Sweetser, Vice President of Strategic Advertising and Partnerships at PurpleLab, shares expert insights on how real-world data is driving innovation in patient outcomes, market access, and public health strategy.

From electronic health records (EHRs) and insurance claims data to wearable health technology and social determinants of health (SDOH), this conversation explores how diverse data sources are reshaping the pharmaceutical, payer, and provider landscapes.

Topics Covered:

What is real-world data and how it differs from traditional clinical trial data
The rise of RWD in health economics and outcomes research (HEOR)
How RWD supports regulatory decisions and drug development
Leveraging AI and cloud computing to accelerate healthcare insights
Case studies: Using RWD to address access inequalities and improve patient care
How RWD informs insurance coverage, pricing strategies, and treatment protocols
Ethical frameworks and HIPAA-compliant practices for data de-identification
The future of proactive healthcare powered by predictive analytics

Key Takeaways:

Real-world data enables evidence generation at scale, supporting faster, cost-effective decisions in healthcare.
Insurance companies and pharma use RWD to identify underserved populations, optimize formulary decisions, and validate the ROI of new drugs like GLP-1s.
AI-powered platforms like PurpleLab unify fragmented data sources while protecting patient privacy and maintaining HIPAA compliance.
Preventative healthcare strategies and public health interventions are increasingly driven by granular, geospatial, and demographic data.

About the Podcast

AI for Pharma Growth is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.

This show brings together leading experts and changemakers to demystify AI and show how it’s being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI’s role in social good, this podcast offers valuable insights.

AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

Dr. Andree Bates LinkedIn |

E177 | Maximising Healthcare Value with Real World Data

AI For Pharma Growth