In this episode of the REWORK podcast, co-founders of 37signals, Jason Fried and David Heinemeier Hansson, address a customer's question about approaching software development as art that changes user perspectives, rather than just solving problems. David and Jason discuss how they instill a point of view into their software, using Basecamp as an example of a product with a distinct vision for project management centered on communication. They emphasize the importance of having a set of opinions and principles when building software, rather than solely relying on customer requests, and how this approach leads to more cohesive and inspired products. They also touch on the idea that everything has a point of view, whether explicit or implicit, and that understanding a company's values can be gleaned from its products and services. The discussion further explores how taste and discernment play a crucial role in product development, and how a commitment to solving problems directly leads to a more efficient and authentic development process.
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