The antimemetics (and memetics) of making ideas happen -- in crypto and beyond

In this episode of the a16z crypto podcast, Sonal interviews researcher and writer Nadia Asparouhova about her new book, "Antimemetics: Why Some Ideas Resist Spreading." They discuss the concept of antimemes as self-censoring ideas, contrasting them with memes, and explore how these dynamics play out in both public and private online spaces, particularly in group chats. The conversation covers the role of "vibes," the balkanization of the internet, and the challenges of moving ideas to action, as well as the parallels between antimemetics and the culture of open-source software. They also touch on the importance of attention, the roles of truth-tellers and champions in propagating ideas, and the potential for protocols to both aid and hinder the spread of information.