In this episode of Chew on This, Darvish, CEO and co-founder of OpenBorder, discusses the challenges brands face in the U.S. and strategies for unlocking global growth. He shares his experience from his previous ventures, Lumen and Meridian, emphasizing the importance of international expansion for diversification and growth. Darvish advises brands to test international markets by running existing English ads in English-speaking countries, focusing on storefront localization, and shipping from current warehouses to minimize initial investment and risk. He also touches on optimizing pricing for international markets, handling duties and customs, and leveraging tools like OpenBorder to streamline the process. The discussion covers the shift towards omnichannel strategies, including DTC, Amazon, and retail, and addresses the impact of tariffs on businesses, offering tactics like duty drawbacks and strategic product classification.
Sign in to continue reading, translating and more.
Continue