#398 Steve Jobs In His Own Words (Make Something Wonderful)

In this monologue podcast, David Senra analyzes Laurene Powell Jobs's introduction to "Make Something Wonderful," a free book by the Steve Jobs Archive, and delves into Steve Jobs's guiding principles, including marrying arts and technology, rigorous self-discipline, team leadership, and understanding humanity. Senra emphasizes Jobs's belief in making something wonderful to express appreciation to humanity, contrasting it with Jobs's disdain for third-rate, soulless products. He connects Jobs's ideas with Edwin Land's influence and highlights Jobs's intolerance of slowness, epic sense of possibility, and the importance of reading biographies to witness the subject's struggles and growth. Senra also weaves in anecdotes, quotes from Steve Jobs, and references to other influential figures like Kobe Bryant, D. Hawk, and Marc Andreessen, to underscore Jobs's relentless pursuit of excellence and his vision for a better world. The podcast further explores Jobs's early life, his journey with Apple, NeXT, and Pixar, and his insights on product design, marketing, and leadership, emphasizing the importance of great people, focus, and a commitment to innovation.

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00:00Introduction to Steve Jobs' Thinking and "Make Something Wonderful"

Introduction to Steve Jobs' Thinking and "Make Something Wonderful"

02:08Steve Jobs on Expressing Appreciation Through Creation

Steve Jobs on Expressing Appreciation Through Creation

06:09Key Themes in Steve Jobs' Life: Arts, Technology, and Rigor

Key Themes in Steve Jobs' Life: Arts, Technology, and Rigor

09:39Steve Jobs' Perspective on Fleeting Time and Epic Possibility

Steve Jobs' Perspective on Fleeting Time and Epic Possibility

11:18Sponsor Messages and the Importance of Automation

Sponsor Messages and the Importance of Automation

14:50Early Influences: Father's Workshop and the Spark of Creation

Early Influences: Father's Workshop and the Spark of Creation

18:39Early School Experiences and the Intersection of Arts and Technology

Early School Experiences and the Intersection of Arts and Technology

23:15The Genesis of Apple: From Garage to Global Company

The Genesis of Apple: From Garage to Global Company

27:32Computers and Society: A First Date

Computers and Society: A First Date

31:12The Power of Books and Historical Perspective

The Power of Books and Historical Perspective

34:43Michael Moritz on Steve Jobs: Unstoppable Force of Nature

Michael Moritz on Steve Jobs: Unstoppable Force of Nature

39:12The Importance of Time, Mistakes, and a Different Yardstick

The Importance of Time, Mistakes, and a Different Yardstick

42:39The Toughest Years: NeXT, Pixar, and Overnight Successes

The Toughest Years: NeXT, Pixar, and Overnight Successes

45:59Efficiency, Generosity, and Character Building

Efficiency, Generosity, and Character Building

48:21Email Exchange with Andy Grove: The Value of Help

Email Exchange with Andy Grove: The Value of Help

53:08The Web as Direct-to-Consumer Distribution and Post-PC Devices

The Web as Direct-to-Consumer Distribution and Post-PC Devices

57:27Corporate Lifestyle and the Importance of Great Ideas

Corporate Lifestyle and the Importance of Great Ideas

1:00:07Advice to Graduates: Be Creative, Follow Your Heart, and Make Your Avocation Your Vocation

Advice to Graduates: Be Creative, Follow Your Heart, and Make Your Avocation Your Vocation

1:04:27Life as a Rainbow: Embracing Mortality and Making Something Wonderful

Life as a Rainbow: Embracing Mortality and Making Something Wonderful

1:07:08The Art of Storytelling and the Importance of Great People

The Art of Storytelling and the Importance of Great People

1:10:07Sponsor Message and the Power of Readwise

Sponsor Message and the Power of Readwise

1:12:18Returning to Apple: A Mission to Save and Transform

Returning to Apple: A Mission to Save and Transform

1:14:48The Decision to Return: A Crystallizing Moment

The Decision to Return: A Crystallizing Moment

1:17:20The State of Apple and the Need for New Thinking

The State of Apple and the Need for New Thinking

1:19:11Back to the Basics: Great Products, Marketing, and Distribution

Back to the Basics: Great Products, Marketing, and Distribution

1:22:39Marketing as Values: The Think Different Campaign

Marketing as Values: The Think Different Campaign

1:24:01Apple's Hierarchy of Skepticism: From Survival to Growth

Apple's Hierarchy of Skepticism: From Survival to Growth

1:27:30What is Apple's Reason for Being?

What is Apple's Reason for Being?

1:29:38Excellence is a Habit

Excellence is a Habit

1:33:31Mentorship and the Importance of Optimism and Passion

Mentorship and the Importance of Optimism and Passion

1:37:00Asking for Help and the Human Drama of History

Asking for Help and the Human Drama of History

1:39:46The Importance of Focus and Great People

The Importance of Focus and Great People

1:42:31Management by Values and the Key to Success

Management by Values and the Key to Success

1:45:46You Can't Plan to Meet the People Who Will Change Your Life

You Can't Plan to Meet the People Who Will Change Your Life

1:48:05Investing in Yourself and Removing the Illusion of Loss

Investing in Yourself and Removing the Illusion of Loss

1:50:08Remembering That You'll Be Dead Soon

Remembering That You'll Be Dead Soon

1:52:20Connecting the Dots Looking Backwards

Connecting the Dots Looking Backwards

1:56:01Don't Waste Your Time Living Someone Else's Life

Don't Waste Your Time Living Someone Else's Life

1:58:02Building Products You Want to Use Yourself

Building Products You Want to Use Yourself