In this podcast, Chris Rawlings discusses Amazon PPC product launches in 2025, highlighting the recent algorithm change and its impact on PPC strategies. He contrasts the old method of heavy keyword research and exact match campaigns with the new approach that favors wider targeting, creative focus, and a PPC data loop. Chris shares real-world examples of profitable campaigns and brands across various categories, emphasizing the importance of adapting to the algorithm shift and diversifying campaign types. He also introduces new Amazon features like audience targeting and business buyer bid adjustments, providing actionable insights for optimizing PPC performance and boosting profitability.
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