Scaling AI Photo Editing to 300M Users with Photoroom’s Matt Rouif | AI Basics with Google Cloud

In this episode of This Week in Startups, Jason Calacanis interviews Matt Rouif, the co-founder and CEO of Photoroom, an AI photo editing app. Matt explains how Photoroom helps businesses, including large companies like DoorDash and Amazon, create professional-grade product photos with consistent branding. He highlights the importance of control and precision in AI-generated images for commercial use, contrasting it with the more creative and less precise outputs of general AI image generators. Matt shares Photoroom's go-to-market strategy, which involved direct user feedback and a product-led growth approach, including how a retweet from Gary Vee and the Barbie movie promotion significantly boosted their growth. They also discuss how AI is increasing team efficiency, the use of various AI models, brand safety, and the future of personalized advertising using AI-generated imagery.