How design drives successful companies, with Sarah Stein Greenberg

In this episode of Masters of Scale, Jeff Berman interviews Sarah Stein Greenberg, the executive director of Stanford’s d.school, about human-centered design and its application in today's rapidly changing world, especially with the rise of AI. They discuss the d.school's approach to creative problem-solving, the importance of human connection in remote work environments, and specific design exercises like the "Wordless Conversation" and "Learning Journey Maps." Greenberg shares insights from her book, "Creative Acts for Curious People," and how design thinking can help teams navigate uncertainty, build psychological safety, and adapt to new challenges. The conversation also explores how AI can be used to enhance creativity and reimagine education, as well as the importance of problem-finding in entrepreneurship, using the example of a startup called Paxos Appeals.