In this episode of The PPC Den Podcast, Michael Erickson Facchin interviews Mansour Norouzi from Incrementum Digital about 12 free Amazon features that brands should be using to improve their conversion rates, boost traffic, and increase sales. They discuss virtual bundles, Amazon posts, brand stories, brand profiles, premium A+ content, brand referral bonuses, customer engagement emails, B2B pricing, customer reviews, managing experiments, using keywords in Q&A, and pricing strategies. Mansour emphasizes the importance of utilizing these free tools to enhance listings and overall marketing efforts on Amazon, while Michael highlights the potential for increased customer engagement and sales through these features.
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