The new era of Chinese animation

In this episode of Round Table, Steve is joined by Niu Honglin and Yushan to discuss the recent surge in popularity of Chinese animated films and series. They highlight standout successes like "Nobody" and "The Legend of Hei Tu," exploring the reasons behind their achievements, such as compelling storytelling and technological upgrades like high frame rates. The panel also examines the strategies of online video platforms like Bilibili, Youku, iQiyi, and Tencent Video, which are engaged in a fierce content battle, focusing on different approaches like quality-first content, modern takes on traditional Chinese aesthetics, and female-oriented narratives. They further discuss the impact of big IPs and the challenges of adapting them, as well as the international appeal of Chinese animation, citing examples like "Pleasant Goat and Big Big Wolf" and "Boonie Bear" gaining global recognition.