In this episode of "That Amazon Ads Podcast," Andrew and Stephen delve into Amazon Marketing Cloud (AMC), a powerful analytics platform for sellers. They discuss how AMC allows users to pull custom queries on shopper and ad performance data with longer lookback windows, offering insights into customer behavior and campaign effectiveness. They explain how to gain access to AMC, the different data tables available, and the paid features that unlock additional data like Amazon Retail Purchases. They also explore how to leverage pre-made query templates and tools like ChatGPT to construct custom queries, offering tips for troubleshooting and optimizing results. The hosts provide real-world examples of how AMC data can inform strategic decisions, such as understanding new-to-brand customer acquisition trends and optimizing retargeting windows based on time-to-conversion reports.
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