AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie

In this episode of the Marketing Misfits podcast, Norm Farrar and Kevin King interview Amara Omoregie about marketing strategies, AI, and customer relationship management (CRM). Amara shares her recent agency acquisition by a private equity firm and her new role managing marketing and revenue operations for their portfolio companies. The discussion covers the importance of schema for AI and search engines, the value of HubSpot as a customer data platform, and the necessity of understanding the customer journey. Amara emphasizes the need for businesses to adapt to AI by focusing on fundamental knowledge, training employees to leverage AI tools effectively, and avoiding the automation of dysfunctional processes. The episode also touches on the future of AI in marketing, the importance of human experience optimization, and the potential pitfalls of over-relying on AI without proper oversight.