In this episode of Chew on This, the founder and CEO of Envive discusses the future of AI in eCommerce. The conversation covers how consumer behavior is shifting towards using AI like ChatGPT for shopping, the importance of brands adapting to this change while maintaining a unique shopping experience, and how Envive's AI-powered agents can help brands enhance on-site experiences through sales, search, and SEO optimization. They delve into the specifics of Envive's AI, emphasizing brand safety, performance, and control, and how it differs from basic chatbots by offering a custom LLM trained on brand-specific data. The discussion also explores the concept of guided shopping, the value of creating AI-driven conversations that build trust, and strategies for future-proofing storefront experiences by ranking better in generative engines and improving on-site engagement.
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