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Dr. Benjamin Hardy is an organizational psychologist and best-selling author whose books—including Willpower Doesn’t Work, Personality Isn’t Permanent, and 10x Is Easier Than 2x—have sold over 1 million copies and been translated into 25+ languages. His work on identity, leadership, and exponential growth has been read by more than 100 million people worldwide and featured in Harvard Business Review, Forbes, and Inc. Hardy is recognized as one of today’s most influential voices on personal transformation and future-driven success.