The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization)

In this episode of Scaling Europe, Max Sinclair, founder of Azoma, discusses how AI is changing search and the opportunities it presents for brands. Max shares his background at Amazon and explains how AI search differs from traditional keyword-based ranking systems, emphasizing the importance of understanding user needs and preferences. He highlights the early mover advantage for brands adopting AI search optimization and provides practical advice for consumer-facing companies, including focusing on FAQs, testimonials, and tables in their content strategy. Max also touches on the future of AI in commerce, envisioning agentic browsers and AI-infused products, and offers advice to aspiring entrepreneurs in the AI space, stressing the importance of industry knowledge and a full commitment.