In this episode of Lenny's Podcast, Lenny interviews Ethan Smith, CEO of Graphite, about the evolving landscape of SEO and the rise of Answer Engine Optimization (AEO). Ethan defines AEO as optimizing for LLMs to ensure a product or service appears in the AI-generated answers, emphasizing that early-stage companies can quickly gain visibility through strategic mentions in citations like Reddit, YouTube, and blogs. He highlights the importance of creating high-quality, relevant content that answers specific user questions, noting that leads from LLMs have significantly higher conversion rates compared to traditional Google search traffic. Ethan also shares actionable strategies for AEO, including identifying target questions, tracking performance, optimizing landing pages, and leveraging off-site citations, while cautioning against misinformation and the over-reliance on AI-generated content.
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