Why Not All Nudges Work ”In The Wild” | Nina Mazar & Dilip Soman | Behavioral Grooves Podcast

In this episode of Behavioral Grooves, Curt Nelson and Tim Houlihan interview Dilip Soman and Nina Mazar, the editors of the book "Behavioral Science in the Wild." The discussion centers on the challenges of applying behavioral science research in real-world settings, highlighting the complexities and contextual factors that influence the success of interventions. They address the limitations of academic research, the importance of considering heterogeneity and long-term effects, and the need for organizations to embrace testing and adapt to change. The guests also share insights on scaling interventions and the role of organizational culture in accepting behavioral science. The episode concludes with a discussion about the guests' musical preferences.

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Why Not All Nudges Work ”In The Wild” | Nina Mazar & Dilip Soman

Behavioral Grooves Podcast

Introduction to Behavioral Science in the Wild

Speed Round and Introduction to the Book's Genesis

The Motivation and Core Ideas Behind "Behavioral Science in the Wild"

Applicability of Academic Research and the Meaning Behind the Book's Title

Insights and Surprises from Compiling the Book

Challenges in Accepting and Applying Behavioral Science

Organizational Culture and the Role of Testing

The Cost of Experimentation and the Issue of Scalability

Heterogeneity and the Challenges of Scaling Interventions

Long-Term Effects and the Importance of Collaboration

Addressing Failures and Assessing Relevance

Key Takeaways and Musical Preferences

Grooving Session: Applying Social Proof and the Importance of the 30

Not All Scientific Study is Destined for the Wild

Corporations Aren't Set Up to be Scientific Labs

Personality and Sequencing

Conclusion and Call to Action

Why Not All Nudges Work ”In The Wild” | Nina Mazar & Dilip Soman

Behavioral Grooves Podcast

00:06Introduction to Behavioral Science in the Wild

Introduction to Behavioral Science in the Wild

05:15Speed Round and Introduction to the Book's Genesis

Speed Round and Introduction to the Book's Genesis

10:23The Motivation and Core Ideas Behind "Behavioral Science in the Wild"

The Motivation and Core Ideas Behind "Behavioral Science in the Wild"

14:30Applicability of Academic Research and the Meaning Behind the Book's Title

Applicability of Academic Research and the Meaning Behind the Book's Title

17:07Insights and Surprises from Compiling the Book

Insights and Surprises from Compiling the Book

21:15Challenges in Accepting and Applying Behavioral Science

Challenges in Accepting and Applying Behavioral Science

25:01Organizational Culture and the Role of Testing

Organizational Culture and the Role of Testing

29:27The Cost of Experimentation and the Issue of Scalability

The Cost of Experimentation and the Issue of Scalability

33:31Heterogeneity and the Challenges of Scaling Interventions

Heterogeneity and the Challenges of Scaling Interventions

37:10Long-Term Effects and the Importance of Collaboration

Long-Term Effects and the Importance of Collaboration

41:21Addressing Failures and Assessing Relevance

Addressing Failures and Assessing Relevance

45:06Key Takeaways and Musical Preferences

Key Takeaways and Musical Preferences

51:29Grooving Session: Applying Social Proof and the Importance of the 30

Grooving Session: Applying Social Proof and the Importance of the 30

54:01Not All Scientific Study is Destined for the Wild

Not All Scientific Study is Destined for the Wild

57:18Corporations Aren't Set Up to be Scientific Labs

Corporations Aren't Set Up to be Scientific Labs

1:00:28Personality and Sequencing

Personality and Sequencing

1:03:04Conclusion and Call to Action

Conclusion and Call to Action