In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Charles Chakkalo, founding partner of Joey's, an Amazon-first homewares brand. Charles shares his journey into eCommerce, starting from childhood entrepreneurial experiences to building a multi-million dollar business on Amazon. The discussion covers the challenges and changes in the Amazon marketplace over the last 15 years, the shift towards private label brands, and the logistics of managing an Amazon-focused business. Charles also provides insights into team structure, the importance of in-house operations, and strategies for expanding beyond Amazon to platforms like Walmart, eBay, and a D2C Shopify store. The episode concludes with Charles' top tips, including book recommendations, marketing strategies, and ways to reduce the carbon footprint of an eCommerce store.
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