Niels B. Christiansen: Leading LEGO, Competing in the Digital Age, and Shaping Creative Minds

Nicolai Tangen interviews Niels Christiansen, the CEO of LEGO, about LEGO's business model, its mission to inspire children, and the importance of creativity. They discuss the LEGO brand's values, the impact of digital media on children's play, and how LEGO fosters creativity through its design process. Christiansen shares insights on product development, the balance between creativity and structure, and LEGO's approach to sustainability, including reformulating plastic and reducing emissions. The conversation also covers LEGO's global expansion, particularly in China and India, the role of AI, Christiansen's leadership style, and his strategies for prioritizing and executing effectively, as well as avoiding complacency.