Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349 | The Marketing Millennials

In this episode of The Marketing Millennials, Daniel Murray interviews Tim Glomb, VP of Digital Content and AI at Wunderkin, about strategies for e-commerce brands to optimize Black Friday and Cyber Monday marketing efforts. Tim emphasizes the importance of leveraging AI and identity resolution to personalize consumer experiences, capture anonymous traffic, and combat the effects of tariffs and inflation. He advises brands to be transparent about pricing, use urgency in promotions, and focus on collecting zero-party data to create more meaningful connections with customers. The discussion also covers the shift in consumer behavior due to AI, the effectiveness of MMS messaging, and the need for mobile-first experiences, highlighting Wunderkin's role in providing data-driven insights and AI-powered solutions for autonomous marketing.

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Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349

The Marketing Millennials

Introduction to Wunderkin and Black Friday/Cyber Monday Strategies

Consumer Behavior Changes and the Impact of Tariffs

Navigating Tariffs, Pricing Transparency, and Personalized Customer Journeys

The Evolution of Marketing: From Lists to AI-Driven Personalization

Strategies for BFCM Success: Acquisition, Urgency, and Data Collection

Leveraging AI for Internal Insights and Personalized Marketing

The Importance of Open APIs and Zero-Party Data

Zero-Party Data in Action and Concluding Remarks

Building an AI-First Marketing Mindset with Tim Glomb, VP of Digital, Content, and AI at Wunderkind | Ep. 349

The Marketing Millennials

00:00Introduction to Wunderkin and Black Friday/Cyber Monday Strategies

Introduction to Wunderkin and Black Friday/Cyber Monday Strategies

05:34Consumer Behavior Changes and the Impact of Tariffs

Consumer Behavior Changes and the Impact of Tariffs

11:26Navigating Tariffs, Pricing Transparency, and Personalized Customer Journeys

Navigating Tariffs, Pricing Transparency, and Personalized Customer Journeys

17:18The Evolution of Marketing: From Lists to AI-Driven Personalization

The Evolution of Marketing: From Lists to AI-Driven Personalization

23:26Strategies for BFCM Success: Acquisition, Urgency, and Data Collection

Strategies for BFCM Success: Acquisition, Urgency, and Data Collection

29:30Leveraging AI for Internal Insights and Personalized Marketing

Leveraging AI for Internal Insights and Personalized Marketing

35:51The Importance of Open APIs and Zero-Party Data

The Importance of Open APIs and Zero-Party Data

41:02Zero-Party Data in Action and Concluding Remarks

Zero-Party Data in Action and Concluding Remarks